Monday, March 14, 2005

Real Estate Website Structure

In the sea of websites involving Real Estate and MLS, I have learned that the sites that display good search engine status, typically involve:


  • Well structured and keyworded pages, each somewhat optimized for individual phrases specific to the region.

  • A home page that has hundreds of backlinks from other sites.


  • A listings area that produces listings where the Title and Descriptions are well coded, and unique for that property.


  • Homepage links to important, high PR sites from the community help a site rank high for the general search of that city or region. i.e. Chicago Real Estate found in the search for "Chicago".



The last point is interesting in that while a site may be optimized for a region's Real Estate market, people don't always use Real Estate phrases to find homes. Many just enter the city name, and go from there.

A very usefull website for Open Source (FREE) Real Estate Listings PHP code can be found at www.open-realty.org

With modifications, this code can be very search engine friendly. Forums are available to learn about the different MODS, and get help.