Thursday, March 10, 2005

Keywords or Key Words

Is it keywords, or key words? I'm not sure. Perhaps I should check Google !

What is certain is, for small business online, you need to know them! From a "Keyword" point of view take a look at your site on an online keyword analyzer like the one at VirtualPromote. If the keywords that are being used online, or key phrases, are not appearing, then you'll need to add them.

But what are they?

Keywords are the language of search. They are every possible combination of words that could lead to a search, as entered in any search engine online - that could be used to find your site. They are the words most closely related to a specific sector, or industry, of the economy. They are Brands. City Names. Nouns, verbs, and adjectives. Many search engines "remove" overly common words like:

on, in, the,

but... when you get to words like

at, for, get...

Searches done in January 2005 Count (Overture)
Search Term

307859 searches for "get right"
523939 searches for "work at home"
74723 "body for life"

The keyword "in" is a special case. It shouldn't be optimized for, but on the other hand "in" can produce some results. For me, it's a bit of a mystery. I've used it in domains, URL's, and optimized HTML - but only when I had to, or was experimenting, after a site was already scoring well for it's main phrase. I tend to think in phrases most of the time as opposed to singular word usage. I find it very interesting how Overture is reporting phrases these days. One of a few things is possible.

  1. The computer at Overture is screwing up, or there is a conspiracy.
  2. A large amount International users, possibly asians are using translators and our keywords are getting mixed up due to electronic translation, or a mixed "perception" of how our words are used is actually being entered into the search boxes.
  3. I am the only person left on Earth that still types words in the correct order.

I've also noticed Overture doesn't seem to post the plural version of words, either?

Fortunately I am a Gemini so I'm not too worried about it. I am also a firm believer in having Altavista Babel Fish javascript on my pages. You can experiment at Babel Fish by taking phrases, converting them to another language, then taking that "converted" language, and switch it from language B, back to A. Did you get the same phrase? If it is different or reversed, perhaps it is important. I've noticed that by having largely text sites, with translators, and reverse coded SEO phrases, your international audience increases in your server statistics. Be discrete though or you might look fairly English challenged.

You can also take printed copy of translated pages into a translator, along with the original web page and get some pages optimized for other languages.

Try any keyword search of a two or three word combination, as an experiment. Try to think in laymen terms, as well as intellectual. A search for "bicycle tire" at Overture:

bicycle tire
bicycle michelin tire
bicycle continental tire
bicycle pump tire
bicycle hutchinson tire
bicycle studded tire
bicycle colored tire
bicycle kenda tire
bicycle change rear tire
bicycle nokian tire
bicycle tire tube

If I had to build a website tomorrow, for a bicycle tire company, and it had to be done by the evening (Outrageous), I'd order:

Domain name available
Domain name available
Domain name available
Domain name available
Domain name available
Domain name available

If I was Canadian, which I am, I'd at minimum go for the .ca name, and If I was American, I'd go for the .biz

My HTML would look like this (or close to, this is a Blog, not a research document :)

[title] Bicycle Tire, Bicycle Tires - Bike Company, State [/title]
[meta name="keywords" content="bicycle tire,bicycle tires,bicycle michelin tire, bike tires, michelin, hutchinson, kenda, specialized"]
[meta name="description" content="Bicycle tire brands by Bike Company: Michelin, Hutchinson, and specialized products - all brands of bicycle tires with guaranted service."]

* many will argue that the Major SE's don't look at Meta Tags beyond [title]. I say: what about the ones that do?

My Site would involve at least one usage of H1 "Bicycle Tire" in the HTML.

That is a very crash course article, off the cuff lesson! Certainly more thought must be put in it! Written in this fashion, thought - you can easily get a feel for "thinking keywords", if it is totally new to you.

: Try converting this page to a different language with the Babel Fish Language translator - then click on one of those hotlinked bicycle search terms to find keywords in a different language!


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